DX wk 7 Essay Example | Topics and Well Written Essays - 1000 words

DX wk 7 - Essay Example he patients history, lab tests and frequently their mind injury examines who that there may have been stroked, untreated hypertension or coronary corridor ailment (Beidel, Bulik, and Stanley, 2010). The harm can be to a solitary vein or to many veins that will at that point be called localized necrosis in the cerebrum (Beidel, Bulik, and Stanley, 2010). Conversely, 293.0 Delirium Due to a General Medical Condition is an aggravation in awareness that is joined by an adjustment in discernment (American Psychiatric Association, 2000, p. 136). Daze for this situation, the subjective unsettling influence must be because of direct physiological result of the general ailment (American Psychiatric Association, 2000, p. 136). By and large, ridiculousness is welcomed on by a genuine clinical sickness, for example, a genuine contamination, harmful impacts of drug or AIDS (Beidel, Bulik, and Stanley, 2010). Albeit both of these conditions are because of genuine ailments, ridiculousness influences the insight due to an extensive sickness that influences the mind legitimately. Albeit Vascular Dementia additionally influences cognizance, it is a heart issue that must be available (American Psychiatric Association, 2000). Hans is a multi year old male who is a resigned mail bearer. He carried out his responsibility well until he started to have difficulties with his memory. Hans resigned from his activity five years prior on the grounds that he couldn't complete his obligations accurately any longer; truth be told, he started to commit errors as he conveyed the mail. At 62 years old, Hans was climbing in a zone that he knew well and out of nowhere he was lost and couldn't discover his direction home. Before long, he likewise lost things and overlooked arrangements and couldn't discover his way around any longer. His memory kept on flopping as he couldn't perceive his companions and lost enthusiasm for staring at the TV and papers. As indicated by Biedel, Bulik, and Stanley (2010), Alzheimers illness (AD) is a typical subtype of dementia (p. 458), than different types of Dementia. It

The Truth About Kombucha (and its Health Benefits)

The Truth About Kombucha (and its Health Benefits) Lately, when scrolling my Instagram feed, I have been seeing a lot of posts by celebrities and my more health-conscious friends talking about the health benefits of a beverage known as kombucha.I have even come across the beverage on supermarket shelves two or three times.Still, I haven’t been paying much attention to this seemingly “magical drink.”When I went out to a café last week with one of my friends and he ordered this strange drink, however, I felt I had to know what it really is. I couldn’t really trust the friend to give me a good explanation of what kombucha is since all he did was sing its praises.There is a high chance that you have also come across this drink that is all the rage and you might also be wondering what exactly it is and whether it is really as good as claimed to be.After much research, I am now ready to tell you the truth about kombucha.WHAT IS IT? Kombucha is a fermented sweet-and-sour tea beverage.Those who have tried the drink will tell you tha t it has a peculiar taste.The taste depends a lot on the flavors that may have been added to the drink.Kombucha is not something new. It has been around for over 2000 years and is said to have originated in northeast China.It then found its way to Japan, where a doctor named Kombu used it to treat Emperor Inkyo’s digestive problems.The drink gets its name from this doctor. The term Kombucha can be translated to mean Kombu’s tea.There are claims that the name comes from a Japanese sea weed known as Konbu, though these are just mere claims, since Kombucha is not made from sea weed.Kombucha then spread to neighboring Russia, before finding its way to Europe where it became wildly popular in the early 20th century.The drink first started appearing in the United States in the 1960s, though it has recently gained a lot of growth in popularity, thanks in part to the growing health consciousness by Americans and the claims that kombucha can prevent and cure numerous health problems, fro m hair loss and digestive problems to AIDs and cancer.It has even been nicknamed as the “tea of immortality.”Today, you will find kombucha being sold in most grocery stores, supermarkets, and cafes.If you want to, you can even brew your own kombucha at home.The recent increase in the popularity of kombucha has led to the growth of a new industry that was valued at $0.97 billion in 2018 and is predicted to reach $3.8 billion by 2023.HOW KOMBUCHA IS MADEKombucha is essentially tea that has been allowed to ferment. Fermentation is the process by which bacteria and yeast chemically break down a substance.It is the same process by which yoghurt is made from milk and cabbage turned into kimchi or sauerkraut.In order for the tea to ferment and form kombucha, it needs some extra ingredients, such as sugar and yeast.The first step in making kombucha is to brew either black or green tea. It’s good to note that kombucha cannot be made from herbal tea.The tea must be from the tea plant.On ce the tea has been brewed, sugar is added while the water is boiling.Sugar is important since it provides the yeast with something to feed on during the fermentation process.It’s also good to note that kombucha has to be made using regular sugar. If fake sugars are used, the tea will not ferment.After adding sugar, the tea is left to cool for a while before some vinegar is added to the mixture.Cooling prevents the fermentation culture, which is alive, from dying due to high temperatures, while the vinegar also aids in fermentation.Finally, the fermentation culture, also known as the mother, mushroom, or SCOBY is added to the mixture. SCOBY stands for symbiotic culture of bacteria and yeast.The bacteria and yeast feed on the sugar during the fermentation process, resulting in the sweet-sour drink we know as kombucha.For kombucha to form, the mixture is left to ferment over a period of one or two weeks.After the fermentation is complete, the final brew contains a number of componen ts, including:Ethanol: The fermentation process produces ethanol (alcohol). However, the amount of ethanol in the just brewed kombucha makes up only about 0.5% of the drink. Ethanol and acetic acid (from the vinegar that went into the brew) have antimicrobial effects and prevent the kombucha brew from being contaminated. It is good to note that sometimes, after the kombucha brew is bottled, the alcohol content can increase to between 2 and 5%.Carbonic acid: During the fermentation process, the yeast produce carbon dioxide as they digest the sugars. This is what makes kombucha fizzy.Sugar: While the yeast and bacteria feed on the sugar during the fermentation process, they don’t use up all of it, and some of it remains in the drink.Vitamins: The breakdown of sugars by yeast releases some vitamins, especially B and C vitamins.Acetic acid: This comes from the vinegar that is added to the brew to aid in the fermentation process. Some acetic acid is also produced during the fermentatio n process. While acetic acid is considered to be healthy, sometimes it can react with the alcohol in the kombucha to form acetates, which can be harmful to your health. If you notice an acetone-like smell coming from your kombucha, don’t drink it.Lactic acid: This is also produced during the fermentation process, and contributes to the laxative effect some people experience after drinking kombucha.Lactase and invertase: These are enzymes that the yeast and bacteria produce to help in the breakdown of sugar.Acids: Kombucha contains a number of acids, including gluconic, usnic, amino, glucuronic, and other acids.Caffeine: Kombucha contains small amounts of caffeine, which come from the tea that was used in the brewing process.Cellulose: Kombucha may also contains some bits of cellulose, which appear as little particles in the kombucha brew.Additives: Sometimes, some brands of kombucha will have some additives to give the drink a unique flavor.DOES KOMBUCHA HAVE ANY HEALTH BENEFITS?L ike I mentioned earlier, the growing popularity of kombucha can be largely attributed to the claims that kombucha can cure or prevent all kinds of illnesses.Advocates of kombucha say that it is good for warding off high blood pressure, detoxifying the body, preventing cancer and heart diseases, improving digestion, restoring your hairline, the list is endless.But are all these claims true?Considering that this drink has been around for over two thousand years, we can’t just write it off.It must have something to offer.However, many of the claims about the numerous diseases it can cure and prevent are just that â€" claims.Many of them have not been substantiated scientifically. Still, that is not to say that kombucha has no benefits.Below are some reasons why kombucha might be good for you.It Contains AntioxidantsThe normal processes inside the body result in the release of free radicals.The accumulation of these free radicals in the body can result in oxidative damage and health p roblems.The key to preventing the accumulation of free radicals in the body is to have a diet rich in antioxidants.Fortunately, kombucha, especially the type that is brewed from green tea, contains a type of antioxidants known as polyphenols.Some research has also shown that the fermentation process can increase the antioxidant properties of kombucha.Therefore, kombucha can be good for your health since its antioxidant properties help combat free radicals.It is Rich in ProbioticsOne of the greatest health benefits of kombucha is that it is rich in probiotics.The process of fermentation during the making of kombucha leads to the production of a large amount of probiotic bacteria.Inside our guts, we have an ecosystem that is made up of both good and bad bacteria.The probiotic bacteria produced during the kombucha fermentation process belong to the category of good gut bacteria.Drinking kombucha provides your gut with more of the good bacteria.Considering the age-old truth that majorit y of diseases begin in the gut, drinking Kombucha can lead to a lot of health benefits by ensuring that there is a good balance of gut flora.It Might Be Good For Your ImmunityAside from the benefits in the gut, the healthy bacteria you get from drinking kombucha are also said to make other bodily processes more efficient.One of the bodily functions that is said to gain a lot of benefits from these healthy bacteria is the immune system.However, it is good to note that the effect of the probiotics gotten from kombucha on the immune system has not been scientifically proven.It Might Help With Weight LossKombucha is also believed to be good for people trying to lose some weight.One study found that the good bacteria in the gut play an important role in maintaining a healthy weight.Kombucha provides you with these healthy bacteria and can therefore contribute to weight loss.In addition, kombucha contains a very low amount of calories compared to other fizzy beverages like soda.Therefore, it can be a good alternative for people trying to lose weight. Still, you should keep in mind that kombucha is not a magic bullet.If you don’t accompany it with other interventions like regular exercise and a balanced diet, no amount of kombucha will help you lose weight.Other BenefitsAside from the aforementioned benefits, some studies conducted on animals have shown that drinking kombucha can help lower levels of blood sugar and cholesterol.However, no research has been conducted to find out whether it has the same effects on human beings.ARE THERE ANY RISKS ASSOCIATED WITH KOMBUCHA?While kombucha certainly does have its benefits, it is not without risks either.Remember, the process of making kombucha involves allowing bacteria to grow inside something you are going to drink.Many of these bacteria are considered to be healthy and beneficial to the body.Sometimes, however, especially when the fermentation process has not been properly regulated, molds and harmful bacteria can gr ow inside the drink, leading to contamination.There have been several reports of people falling ill after drinking kombucha.Some of the illnesses that have been reported include stomach upsets, nausea, accumulation of lactic acid in the body, kidney problems, allergic reactions, liver toxicity and other liver problems, metabolic acidosis, and skin diseases.At least one death has also been associated with drinking kombucha.Owing to the risk of contamination, the product research group Consumer Reports does not recommend drinking of kombucha.However, according to the FDA, kombucha is safe to drink provided it has been brewed properly under sanitary conditions.Some of the reasons why you might want to reconsider drinking kombucha include:It May Contain Harmful YeastThere are no approved standards for brewing kombucha.The culture used by one kombucha brand might be very different from the culture used by another brand, which might also be different to the culture you use to brew your ow n kombucha at home.In addition, since the kombucha culture is usually recycled, as the microbes work together, it is possible that they can trigger the growth of another type of microbe, which might turn out to be harmful to your health.The environment in which the kombucha is brewed also affects the composition of the kombucha culture.The point here is that kombucha is essentially a wild ferment. You can never be a hundred percent sure what is in the culture that was used to brew the kombucha you are drinking.Therefore, there is always the possibility that kombucha might be contaminated with molds, fungi, and other harmful bacteria and yeast that might cause illness.For instance, one study found traces of candida albicans â€" an opportunistic yeast that causes various illnesses â€" in some samples of homebrewed kombucha.It Contains AlcoholDuring the brewing of kombucha, many of the yeast strains used to induce fermentation are the same ones used in the production of beer and wine.O ne of these is a strain of yeast known as Z. bailii.During the fermentation process, the yeast feed on the sugar inside the mixture and produce alcohol and carbon dioxide.Sometimes, the amount of alcohol in kombucha can be as high as 5%.If the Z. bailii strain of yeast was used, it also produces a compound known as acetaldehyde.Acetaldehyde is a carcinogen and an irritant that can also be found in car exhaust and cigarette smoke.Acetaldehyde is what causes you to feel a hangover after a night of heavy drinking.High levels of acetaldehyde in the body can lead to nausea, vomiting, skin flushing, sweating and a rapid pulse.It May Contain Fluoride and Heavy MetalsThe SCOBY that is used in the brewing of kombucha is biosorbent.This means that it has certain metal-sequestering properties that allow it to accumulate and bind heavy metal contaminants onto its cellular structure.Yeasts, algae and bacteria with biosorbent properties are used to reduce the concentration of heavy metals from wa stewater and the environment.Studies have shown that SCOBY used in the brewing of kombucha is very effective in cleaning up heavy metals such as arsenic, chromium, and copper from wastewater.Owing to the biosorbent properties of the kombucha tea fungus (SCOBY), it is possible for kombucha to be contaminated with some of these heavy metals. Indeed, some studies have found traces of lead and chromium in kombucha.There have even been reports of people suffering from lead poisoning after drinking kombucha. Another study published in Food Chemistry also found fluoride in kombucha in significantly higher amounts than is found in unfermented black tea.The point here is that during the brewing process, the tea fungus can absorb pollutants.Therefore, the quality of the water used in brewing kombucha as well as the air in the environment is very important.If the water or air contains heavy metal pollutants, it can result in the contamination of the kombucha brew and lead to health problems.It Contains SugarSometimes, those singing the praises of kombucha will claim that it has no sugar.They claim that the sugar that goes into the drink early during the brewing process is used up by the yeast and bacteria during the fermentation process.While the bacteria and yeast do consume the sugar during the fermentation process, a significant amount of sugar still remains in the brew after fermentation.According to researchers from Bucharest University, only about 66% of the sugar gets used up after the brew has been left to ferment for seven days.This is why kombucha still has a sweet taste, despite being fermented.If left to ferment for 21 days, the amount of sugar used up may rise up to 81%.Therefore, if you are looking for a sugar-free beverage, kombucha might not be for you.If you are conscious about the amount of sugar you consume, you should check the nutritional label to find out the sugar content before buying kombucha.However, this might also not be very effective since a nother study also found that many Kombucha brands contain more sugar than is stated on the label.It is Possible to Drink Too Much KombuchaWe saw earlier that lactic acid is one of the components found in kombucha.Drinking too much kombucha might lead to a buildup of too much lactic acid in the bloodstream resulting in a condition known as lactic acidosis, which can be life-threatening.However, you would have to drink several bottles at once before suffering from lactic acidosis.Avoid Kombucha if You Don’t Know Where it’s FromWe have already seen that the environment in which kombucha was brewed, as well as the culture used and the brewing process has a huge effect on the final brew.If the kombucha was brewed a poorly sanitized environment or put through an improper fermentation process, there is a possibility that it could be contaminated and dangerous.Therefore, you should avoid drinking the kombucha if you are not sure where it was made and the quality of their brewing process .If you prefer brewing kombucha at home, you should also be very careful. If you don’t follow the right procedures, your kombucha brew could potentially get contaminated by harmful yeasts and bacteria.You should only use a culture and brewing process if you trust the source.The kind of containers you use during the preparation process can also lead to contamination.It is always advisable to use glass containers during the brewing process.Avoid using plastic and ceramic containers since they might leach undesirable elements such as lead into your brew.Plastic containers might also get damaged without your knowledge and harbor harmful bacteria that end up contaminating your brew.WRAPPING UPSo, should you take up kombucha or should you totally avoid it?I’d say that is up to you. From the evidence, the claims by kombucha advocates that the drink is a miracle elixir that cures all sorts of malady are just claims. There is no evidence to back these claims.At the same time, the drink h as some potential health benefits owing to its high content of antioxidants and probiotics. Its benefits can be compared to those of other fermented foods.Therefore, if you wanted to take up kombucha because it will cure assorted illnesses, you will be disappointed.On the other hand, if you find it enjoyable, there is nothing wrong with drinking it. As with any other food, it is always to enjoy it in moderation.Finally, I want to close by emphasizing that you should avoid drinking kombucha unless you are sure that it was made under sanitary conditions and following the right procedures.If you are buying bottled kombucha, always go for reputable brands which give you the assurance that their brew has been put through safety tests.

The 11 Smelliest Animals on Earth

Benefits in Youth Football - 1608 Words

Since the creation of man, sports have had a tremendous role in the way people live their lives. From the time we are born, until our elderly age, most of us are involved in some way with sports. Whether it is a scrimmage game of soccer at recess in elementary school, playing on the varsity athletic team or simply watching the Olympics or sporting events on television, sports have an influential role in our everyday lives. The outstanding popularity of the sports industry has profoundly affected youth sports organizations that an estimated twenty-six million children ages six through eighteen participate in at least one school or community based athletic program (Smith Smoll, 1997). Well structured sport programs can provide youths with†¦show more content†¦This is a large boost in the physically disabled youths self-esteem because that youth knows that their participation in sport allows them the opportunity to advance in sport just like a healthy youth can. Physical activity is essential for children; therefore sport participation has many physical benefits for youths (Willox, 1994). In the United States there is a very unhealthy trend of physically unfit children going on. According to a recent study by the Harvard School of Public Health seven out of ten kids in our nation are out of shape and the incidence of obesity has increased by more than 50 percent among Americas children and teen since 1976 and continues to grow at a staggering rate (Metzel Shookhoff, 2006). When children participate in sports activities they get some of the exercise they need to improve their quality of life and can help prevent children from becoming obese. Physical activity regulates obesity because it increases energy expenditure, suppresses appetite, increases metabolic rate, and increases lean body mass (Willox, 1994). 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South Afric A Long And Bloody History - 1490 Words

Where the warm waters of the Indian Ocean meet the subtropical shoreline of South Africa’s eastern coast lies the Dhlinza Forest. Under the cool shade of the arching canopy, the stillness and stifling silence imparts a feeling of serenity: even its name alludes to this, meaning place of grave meditation in the Zulu language. Despite this apparent lifelessness, it is considered one of the greatest examples of unique biodiversity in all of southern Africa. Within the towering trees, under crackling leaf-beds and between the broken boulders live hundreds of species of animal, including rare and endangered birds, insects and reptiles. On the very edge of the Dhlinza forest lies the semi-rural town of Eshowe, named for the sound of the wind†¦show more content†¦He stretches; pushing the night-time stiffness from his muscles, and takes a moment of reflection to look around the bedroom he shares with his mother. The faded pastel wallpaper is peeling, revealing the gritty whi tewash that lies behind it. The single pane of glass in the window is covered in a network of hairline-cracks, like the web of some inverse spider. Absentmindedly, he aims a half-hearted kick at his prized football while he tries to recall his routine, but stops his foot just short of the ball’s bruised surface. Sibusiso’s insides feel like he has swallowed a lead weight, but he grits his teeth and gets his morning started. He bends down and snatches his crumpled white shirt and his dirty-grey trousers with the worn-out knees. He pulls them on and brushes the most visible grime off his front. There is a slightly misshapen ochre jug sitting by the door, filled with water the colour of river-mud. His mother must have drawn it from the well before heading out to her first job. He washes his face with the brackish water, not certain if all he is doing is spreading the dirt around more evenly. Eventually satisfied, he makes his way into the other room of the house, in searc h of breakfast. A hopeful investigation of the cupboards reveals nothing but stale air. Sibusiso shrugs. It’s just going to be one of those days. He loads his dog-eared textbooks into his ratty schoolbag. Eying the splitting seams, he makes a mental note to reinforce them somehow.

Analysis of the Marketing Opportunities-Free-Samples for Students

Questions: 1.You are contracted by an Organisation to analyse information on Market and Business needs to identify Marketing Opportunities. 2.Using the Organisation's current markets as a starting point, what information would you direct your researchers to find? 3.An entrepreneur has asked for your help to explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and development into potential marketing opportunities. What questions would you ask them to give you the background you need to begin your exploration? 4.Choose an industry and give detailed explanations of the legislation, regulations and codes of ethics which apply to its marketing activities. Present your findings as a report which lists all the sources of your information. 5.You are the marketing manager of an organisation which is seeking new market opportunities to realise these goals to: 6.How would you evaluate the likely impact of such an opportunity on current business and customer base, using these criteria? 7.From your own workplace experience, analyse at least three of the external factors which could determine the financial viability of the opportunities. 8.Identify a marketing opportunity for an organisation you are familiar with. The organisation has asked you to determine the probable return on investment and potential competitors. Answers: 1.Any organization investing in the food sector in Australia needs to know the business needs and the present trends of the particular sector, which can lead the organization to grab new opportunities (Stockdale, Ahmed and Scheepers 2012). The target market of the particular organization should be primarily the people of all ages in Australia, but the organizations can get most of their customers out of the young generation. The organization needs to find out and mark all the places with the prevalence of the young generation. Maslows Hierarchy of Needs tells that the unfulfilled needs are the best opportunity for marketing (Jerome 2013). Therefore, the organization must find out the place where people do not have that the availability of the food that the organization is trying to sell. The Hierarchy of Needs of Maslow says that the needs of the consumer are the indirect reflection of their desires. The company must make a survey and eventually find out the basic and common food des ire of the people, which will help the company to identify the marketing opportunities. 2.The potential new market for an organization who wants to invest in online retail industry should definitely be an economically developed company. If the economical condition of the country is high, the company will get an effective result by entering in that particular new country. It will be easy for the company to influence the consumer of the new market as well. Coming to the opportunities to shape the company in a new market, an economically developed country with proper rules and regulation will accept the new company without any trouble. Influencing people in that particular market will not take much effort as the consumers there either are in need of new products or are able to satisfy themselves. For example, Sportsdirect is an online retail company that was doing business in UK. The economically high market of the others countries in Europe made the company to expand its business in the Europe and consequently the company made a huge percentage of profit by the expansion of the business. 3.The entrepreneur must look and analyze the present market that he/she has decided to be the business background. The entrepreneur also needs to analyze the different external influence on the market to find out the potential marketing opportunities. A PESTLE analysis of the market will make the exploration understandable of the background of the potential business application (Kolios and Read 2013). The political environment of the target market requires a thorough research to understand the present government and the political condition. For example, if the economical condition of the desired market is unstable, the entrepreneur should not invest into the business in that particular market. The entrepreneur needs to research the factors that determine the social environment of the market. The research will help the entrepreneur to understand whether the market is favorable or unfavorable for the industry or not. Some technological factors can have positive or negative impact on the business. The factors may include innovation in technology, automation or even the technological awareness of the people of the existing market. The legal factors of the present market cannot be ignored. There can be certain laws and regulation that can make an effect on the business environment, for example, labor laws, health and safety standards, consumer laws and so on. The final factor of the an alysis contains the environmental influence on the market such as agriculture farming, tourism and so on. This primary analysis will help the entrepreneur to understand the potential marketing opportunities in the market and what innovative approaches and the creative ideas he should use to start his business (Srdjevic, Bajcetic and Srdjevic 2012). This will also help the new businessperson to choose his sources of marketing ideas. Numerous sources can provide the entrepreneur new marketing ideas such as consumers, government, exiting companies and his own research (Free to share your thoughts 2017). Potential consumers are the chief source of ideas for an entrepreneur. The needs and the demands of the consumers can be taken into account and the new business ideas can be constructed out of that. Existing companies and their products and services in the competitive market are second most important factor. This particular source can be helpful to plan marketing strategies to start a new venture. In other hand,numerous members of distribution channel have knowledge of the market demand and consequently they can be a good source of marketing ideas. Lastly the research of the entrepreneur about the desired industries, its current business strategies and implementations, common and demandable products can also help him to develop new successful marketing ideas 4.The chosen industry for this assessment is food industry. The legislation, regulation and the codes of ethics applied to this industry are discussed in the following section. The Australian government is collaborating with the food industry and following certain policy. The legislation emphasizes upon the public health and has recently introduced law reduces the obesity rate. The laws have put taxes on the unhealthy food and the fast food. Several codes are there that conduct and determine the marketing activities for the Australian food industry. Certain regulations have been applied to the Australian food industry. The regulation supports the marketing activities unless and until it misleads the children. The regulation also does not support the marketing and the advertising of the unhealthy food as it is the major cause of the rapid increase of the obesity rate in Australia. The code of ethics in Australia came into effect from 2012 onward (aana.com, 2017). These codes are conducted on the different marketing criteria such as packaging of the foods products, promoting or opposing and food product indirectly or directly, concealing the health and the sa fety foe the consumers and so on. 5.As a marketing manager of Australian e-commerce organization, he must seek the new market opportunity in China. Since the online shopping landscape of China is growing rapidly, the Australian brand and online retail business organization should start ting advantage of this market. The manager should thoroughly study the present market trends that are influencing the consumers. Online marketing of celebrity and the live streaming are the current and most effective channels used by the Chinese e-commerce market (Wei and Wei 2017). Social media, being one of the major platforms of marketing will make the sales revenue high because of the online activities of the people in social media. Online celebrity marketing is one of the best profitable ways for the ecommerce industry, since a huge number of people follow the celebrities on the social media. The organization will need to increase the efficient staff and eventually the level of the staff will be high. To implement this strategies the organization needs to train their staff to capture more consumers (Phillips 2012). The target market for the Australian e-commerce retail organization is the young people who are the active follower or the blogger or social commentators in the social media. If the company starts mixing the Chinese product with their existing Australian product, the result will definitely leads to a successful effective marketing. 6.The likely impact of the market opportunities can be evaluated by the customers age and gender. For example, most of the customers of the online ecommerce company are the young and of both gender. People consider online shopping more since their busy schedule. Another factor influencing the opportunity is the online shopping experience. The previous shopping experience and the judgment of the new company from that perspective affect consumers or sometimes the social influence causes the same (theseus.fi 2017). Another criterion that can influence the opportunity is the policy of return on investment. Consumers are likely to be influenced by the cash back offers, free offers and consequently think of their profit. If the company is gaining more profit than spending for the marketing then the new market opportunity is having a good impact on the consumers of the same. The companys ethical principles are also one of the major criterions impacting on the new market opportunity. The company needs to use high privacy policy like limitation on the gathering and disclosing information, protecting customers viewpoint and review and so on. This will lead the company can have a good impact on its current business as well as on the customers. 7.A business opportunity is something that creates the basis of the certain investment decision made by the entrepreneur. There are several external factors that determines the financial viability of the business opportunity. According to my work experience here are three examples of such external factors. Price structure of the goods and the service in the existing market is one of the major external factors that can be cause the financial viability of an organization. Competitive market can also affect the financial viability of the company. Competition in the market for selling service or the products is definitely a threat for the company, but to some extent healthy too. This is because the competition can control the price of the goods and service offered by the company. Another example of external factors determining the financial viability of the business opportunity is infrastructure. For example, roads, electricity, water, postal and telephone service are the major factors f or delivering the goods and service to the consumers. 8.Promotion is one of the marketing opportunities that that can be the determinate of the return on investment and potential competitors. The promotion includes branding, advertising, digital marketing, social media marketing and these can lead the company to gain high return on investment. The company must take the factors that influence the promotion into account. Type of market, type of product, size of market, stage of product cycle, complexity of product and the availability of the fund for market promotion can be the major factors (Kacen, Hess and Walker 2012). For example, the company needs to understand size and the type of its target market in which it is promoting its product References: aana.com, 2017. [online] Available at: https://aana.com.au/content/uploads/2014/05/AANA-Code-of-Ethics.pdf [Accessed 5 Aug. 2017]. Jerome, N., 2013. Application of the Maslows hierarchy of need theory; impacts and implications on organizational culture, human resource and employees performance.International Journal of Business and Management Invention,2(3), pp.39-45. Kacen, J.J., Hess, J.D. and Walker, D., 2012. Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases.Journal of Retailing and Consumer Services,19(6), pp.578-588. Kolios, A. and Read, G., 2013. A political, economic, social, technology, legal and environmental (PESTLE) approach for risk identification of the tidal industry in the United Kingdom.Energies,6(10), pp.5023-5045 Srdjevic, Z., Bajcetic, R. and Srdjevic, B., 2012. Identifying the criteria set for multicriteria decision making based on SWOT/PESTLE analysis: a case study of reconstructing a water intake structure.Water resources management,26(12), pp.3379-3393. theseus.fi,2017. [online] Available at: Cite a Website - Cite This For Me. (2017). Theseus.fi. Retrieved 5August 2017, from https://www.theseus.fi/bitstream/handle/10024/114442/Zhang_Zuoqin.pdf?sequence=2 [Accessed 5 Aug. 2017].. Wei, S. and Wei, S. (2017).Australian Online Retail Marketing Opportunities in China - Power Retail. [online] Power Retail. Available at: https://www.powerretail.com.au/marketing/marketing-china-e-commerce/ [Accessed 5 Aug. 2017]. Stockdale, R., Ahmed, A. and Scheepers, H., 2012, September. Identifying Business Value From The Use Of Social Media: An Sme Perspective. InPACIS(p. 169). Free to share your thoughts. 2017.Sources of new ideas for Entrepreneurs. [online] Available at:https://abhishekkatiyar.wordpress.com/2005/07/21/sources-of-new-ideas-for-entrepreneurs-2/ [Accessed 5 Aug. 2017]. Phillips, J.J., 2012.Return on investment in training and performance improvement programs. Routledge.

Shrek Essay Example

Shrek Paper Shrek is a comical animated fairytale based variously on literary archetypes and Disney-esque tropes. However, this fairy tale theme has been subverted using numerous presentational devices throughout the film, in many different ways. I am going to explain thoroughly how this is revised and shown in the film. At the opening of the film, the audience is led to believe that this is different than a traditional fairy tale. It starts off with an old distinguished story book, opening to reveal a traditional style fairy tale. The historic style of font, picturesque illustrations, and general gentle setting, lead to the preconception that it is another archetypal tale. With the traditional story book phrases, such as Once upon a time and conventional storylines such as The princess was locked in the highest room of the tallest tower, awaiting true love and true loves first kiss. Near the end of the short fairy tale, a large green hand rips the last page out of the book. Comically implying he used the page as toilet paper, based on the mise en scene and editing of Shrek emerging from an outhouse after tearing out the page and the sound of diegetic flushing. We will write a custom essay sample on Shrek specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Shrek specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Shrek specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This kind of behaviour would not be shown in an archetypal fairy tale, leading the audience to see this is not the type of story they were expecting. The main character, Shrek, is an ogre. This is a clear subversion of a fairy story, as the main character, or hero, tends to be a handsome prince. It is also a subversion of his character as traditionally ogres are brutal, cruel and most importantly, of evil temperament. However also in the beginning Shrek is seen behaving in a human fashion. His habitat is quite homely and domesticated and is even shown performing a human cleansing ritual involving brushing his teeth and even having breakfast. This immediately alerts the audience or at least makes them suspicious, that Shrek must surely be a positive character as he is acting like an approachable human being and not a man eating ogre. However, a little later in the film, Shrek is seen confronting a gang of villagers who are trying to ambush him at his home. Suddenly his character seems a lot more sinister, as he uses traditional archetypal ogre threats, (such as Ill grind your bones to make my bread). But instead of carrying out his threats, he simply tells them to run away. Then terrifyingly roars in the faces of the villagers. This is shown by a close up of Shreks open mouth with food encrusted teeth. This adds to the traditional image of a disgusting ogre, unlike the humanised character we saw in the first scene. The two different sides of him revealed here show that he is a conflicted character. Torn between acting like a traditional ogre and a human character, these parallel images are reflected throughout most of the film. The presentational devices used in this chapter of the film help show this subversion as traditionally an ogre would not show any human characteristics at all and would not doubt the content of his own nature. During his travels, Shrek is introduced to Donkey. They meet when Donkey is pursued by a gang of soldiers and Shrek scares them away. Donkey is grateful and begins to chat to Shrek in a friendly manner. Shrek clearly struggles with the idea that someone does not judge him as a traditional ogre but as a human. Shreks character is more aggressive towards Donkey as he evidently doesnt know how to deal with the situation. This again shows Shreks conflicted character and how he finds it difficult to cope with not being judged on first impressions. Later on, Shrek and Donkey go on a quest issued by Lord Farquaad to rescue the Princess Fiona. When found, the princess appears to be another archetype; the beautiful damsel in distress, waiting to be rescued. However all is not as it seems, as later she is seen performing unladylike actions, such as burping and violently attacking a gang of men who mistakenly attempt to rescue her. The princesss role in a traditional animated fairy tale is to be a weak, beautiful, innocent, damsel in distress. This completely shows the misogynist viewpoint of male/ female roles in fairy tales. Lord Farquaad has all the aspects of a heroic character with his large castle and kingdom, riches and the fact that he wants a princess as his bride. However, his first impression and the actions he is seen doing persuade the audience otherwise. When we first meet lord farquaad, the presentational skills and devices used create a sinister, negative impression of him straightaway. A low angle shot is used to make him appear large and intimidating while he strides down a corridor. The dim background lighting and harsh marching music also add to the daunting effect of the scene. Even his first actions seem chilling, as he is precisely putting on his gloves showing that he means business. After this scene, he is shown torturing another character, the Gingerbread Man, for information. He even threatens the Magic Mirror to make him into a king. After hearing the mirrors solution to marry a princess, he then hires someone else to recue her for him. These are not things an archetypal hero would do at all, in fact, he shows more of the characteristics of a villain; again subverting the stereotypical tale. When Shrek and Donkey visit Duloc, more presentational devices are used in favour of Lord Farquaad. When Shrek and Donkey are discussing with Lord Farquaad the nature of the quest, Lord Farquaad is on a balcony far above them. A low angle shot is used to make him more impressive and show his higher status from the other characters. This was also cut to another shot of a close up behind lord Farquaad, creating a mise en- scene and making him seem bigger and therefore more important in comparison with Shrek. These presentational devices accurately help show the difference in status between characters, establishing their direct contrast to one another. In conclusion, the presentational devices used in Shrek help subvert the archetypal fairy tale through many aspects. Firstly, the use of low angle shots helps to establish status and contrast between characters and even with the characters themselves. For example, a close up of a characters face helps to display their emotions to more accurately. The themed background music used also helps to create a certain atmosphere or setting for a particular character, helping the audience perceive a character easily. Overall, the use of presentational devices in the film Shrek, assist in subverting the generic conventions of traditional fairy tales in a humorous and easy viewing way for the audience.